Love to Dream partnered with BabaSocial in 2021. Further to their phenomenal success in their home country, Australia. Specialising in the science of swaddling, the brand has gone from strength to strength in the UK.

Love to Dream focus on monthly campaigns, moving through the various collections from Spring/Summer to Autumn/Winter. The brand have specific messaging related to sleep solutions however the freedom of creativity and context is in the hands of the influencer.

BabaSocials outreach is targeted to cover collaborations to showcase these products across the age range. Seeding new partnerships every month as well as ambassadors where the brand grows with the child and family.